219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Feb 27, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas' running shoe business sprints ahead

Published
Feb 27, 2017

According to a report released by market research group NPD Group, the running shoe category in the US is down 3% overall. But not for Adidas. The German giant's sneaker business has been growing rapidly and more than doubled in January 2017. In contrast, Nike only gained a modest increase in the single digits, and Under Armour was down 25%.  




The athletics industry has had a tough year, in part due to closures of several major sports chains, including Sports Authority, Bob’s Stores and EMS.  

“After a disappointing December, sales of athletic footwear began to recover in January,” said NPD athletic-industry analyst Matt Powell. “A major bright spot was a mid-single digit increase in the athletic specialty/sporting goods channel."

Despite these challenges, Adidas growth continues to rise, in part, due to the increased focus on sneakers.  The release of several high profile sneakers and collaborations has created major buzz, and sales for the brand.  The limited-edition release of the Yeezy - made in collaboration with Kanye West- gained praise from the sneaker community.   Another new style, the NMD, dominated the scene in 2016. Retro styles have been driving the sneaker market in the past seasons, according to NPD’s Powell, and Adidas is able to draw on their rich heritage of iconic shoes to capitalize on that trend.  Franchises like the iconic Stan Smiths and Adidas Originals are on the rise.

Taking notice of Adidas’ successful efforts to rebuild the caché of the brand and generate demand despite market challenges, Yahoo Finance named Adidas its sports business of the year for 2016.


Copyright © 2024 FashionNetwork.com All rights reserved.