All Good Things to open at Intu's Merry Hill

By

Barbara Santamaria

Published
Oct 30, 2019

All Good Things continues to roll out its sustainable fashion concept with Intu after opening its debut store at Cribbs Causeway earlier this month.

The retailer will open a second store at Intu Merry Hill in November, where it will target sustainably-conscious shoppers with ethical fashion labels, a ‘red carpet’ dress rental, and a collection of end-of-the-line clothing from leading designer brands.

“All Good Things is an exciting and modern concept that demonstrates how retail continues to evolve and innovate in response to changing consumer behaviour,” said Nick Round, regional managing director at Intu.

“It has selected two of the country’s most popular shopping destinations to launch its first stores to ensure they can flourish amongst the centres’ high footfall and compelling line-up of existing brands.”

The signing comes as Hobbs commits to open a 2,500 sq ft store at the same shopping centre next month.

“Hobbs has also selected intu Merry Hill to target aspirational shoppers in the West Midlands and the addition of these fantastic brands will further strengthen the centre’s already strong retail and leisure mix to provide even more compelling experiences for its millions of visitors,” Nick Round of Intu continued.

Intu Merry Hill benefits from a prime location at the heart of the West Midlands, and welcomes more than 18 million shoppers through its doors every year.