×
84
Fashion Jobs
PUMA
Head of Marketing Nordic
Permanent · Stockholm
PUMA
Key Account Manager Sportstyle
Permanent · Stockholm
PUMA
Strategic Key Account Manager Sportstyle Prime-Select
Permanent · Stockholm
H&M
Software Engineer, With c# .Net or Java Experience to h&m Business Tech
Permanent · Stockholm
RITUALS
Senior Account Manager Wholesale Nordics
Permanent · Stockholm
H&M
Software Engineer, With Java Competence to h&m Business Tech – Loyalty Online Service Team
Permanent · Stockholm
H&M
Technical Engineer Within Azure, Network And Storage Skillset to h&m Business Tech
Permanent · Stockholm
H&M
HR Manager Within Supply Chain, Sweden
Permanent · Stockholm
H&M
Software Engineer, With Java Competence to h&m Business Tech – Core Customer Assets
Permanent · Stockholm
H&M
HR Business Partner to h&m Marketing & Communication
Permanent · Stockholm
H&M
Business Expert With HR And Data Focus to Business Tech, h&m Group
Permanent · Stockholm
H&M
Business Controller to h&m Expansion
Permanent · Stockholm
H&M
Business Controller to Assortment
Permanent · Stockholm
UNIQLO
Loss Prevention Responsible
Permanent · GOTHENBURG
H&M
Technical Engineer to The Global Connectivity Team Within Business Tech
Permanent · Stockholm
PUMA
Teamhead Sports Marketing Manager Nordic
Permanent · Stockholm
PUMA
Brand Manager Nordic
Permanent · Stockholm
H&M
Technical Engineer to h&m Business Store Engagement & Presence Team
Permanent · Stockholm
H&M
Cross Functional Business Expert to Business Tech
Permanent · Stockholm
H&M
Business Expert to Colleague And Corporate Support - Business Tech, h&m Group
Permanent · Stockholm
H&M
Competence Lead Data Analyst to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Cross Domain Integrations Software Engineer to Business Tech
Permanent · Stockholm
Published
Feb 5, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon records $11-billion adspend to be world's biggest advertiser

Published
Feb 5, 2020

Amazon has hit another milestone earning the title of "the biggest advertiser on earth" as its annual advertising expense reaches $11 billion. 

Amazon is biggest advertiser on Earth as adspend hits $11bn. - Facebook: Amazon.com


The online retail and cloud giant announced in its 2019 annual report an increase of its annual advertising expense of 34 percent, or $2.8bn, year on year. 

Amazon said the jump was due a larger spend on advertising and other promotional costs to market its products and services. 

"We direct customers to our stores primarily through a number of marketing channels, such as our sponsored search, third-party customer referrals, social and online advertising, television advertising and other initiatives," the annual report said.

As the world’s top advertiser, it has surpassed consumer good giants like Procter & Gamble and Unilever. 

Most recently, Amazon could be found advertising during the U.S. Super Bowl where it produced a commercial featuring TV personality Ellen DeGeneres. 

Last week, it re-entered the $1 trillion club after announcing a net sales jump of 21 percent to $87.4 billion, in its fourth quarter. 

Amazon has been in and around the $1 trillion mark for a while now, accompanied by the other tech giants like Apple Inc, Alphabet Inc and Microsoft Corp.

Copyright © 2021 FashionNetwork.com All rights reserved.