Amazon records $11-billion adspend to be world's biggest advertiser

By

Jennifer Braun

Published
Feb 5, 2020

Amazon has hit another milestone earning the title of "the biggest advertiser on earth" as its annual advertising expense reaches $11 billion. 

The online retail and cloud giant announced in its 2019 annual report an increase of its annual advertising expense of 34 percent, or $2.8bn, year on year. 

Amazon said the jump was due a larger spend on advertising and other promotional costs to market its products and services. 

"We direct customers to our stores primarily through a number of marketing channels, such as our sponsored search, third-party customer referrals, social and online advertising, television advertising and other initiatives," the annual report said.

As the world’s top advertiser, it has surpassed consumer good giants like Procter & Gamble and Unilever. 

Most recently, Amazon could be found advertising during the U.S. Super Bowl where it produced a commercial featuring TV personality Ellen DeGeneres. 

Last week, it re-entered the $1 trillion club after announcing a net sales jump of 21 percent to $87.4 billion, in its fourth quarter. 

Amazon has been in and around the $1 trillion mark for a while now, accompanied by the other tech giants like Apple Inc, Alphabet Inc and Microsoft Corp.