Anthony Joshua invests in and will endorse Love Hemp

By

Sandra Halliday

Published
Jun 21, 2021

Love hemp, the CBD and hemp-based wellness and cosmetics company said on Monday that two-time Heavyweight Champion of the World and Olympic boxing gold medallist Anthony Joshua has inked an endorsement deal with the firm.

It starts on July 1 and runs for three years initially, with Joshua committed to becoming an ambassador of the Love Hemp brand “and a key voice in the company's mission to promote its wellness brand”. 

In the longer term, Love Hemp and Joshua will also collaborate on a licenced range of CBD products for athletes. And he’s to become a key shareholder of the firm via his management company, 258 MGT Limited, through the issuance of shares in lieu of cash compensation.

Love Hemp CEO Tony Calamita said of this: “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.

“Love Hemp is a wellness company and CBD is a natural life improver. For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation.”

Joshua added that it’s a “great brand with an amazing vision”.