Antony Morato reports 2022 revenue of €74 million, up 19%
Antony Morato has reported a 2022 revenue of €74.2 million, equivalent to a 19% increase. The Italian contemporary fashion label has been reaping the rewards of its digital innovation and omni-channel operations drive, with e-tail sales soaring 24% over 2021 and 43% over 2019.
The label’s e-tail channel has benefited from the introduction of new payment methods, such as 'Buy now, pay later', and from upgraded customer care services. Revenue in the physical retail channel grew by 19%, bolstered by store openings in Latin America, Milan (on corso Buenos Aires) and Rome (on via del Corso), and by the restyling programme initiated in 2022, with a new interiors concept unveiled at the label’s Milanese flagship, which will be reproduced in all its stores in the coming years.
In 2022, Antony Morato’s revenue on the European wholesale channel grew by 12%. A big boost also came from the label’s return to trade shows (notably Pitti Uomo) and from improved B2B operations, such as an increasingly efficient product delivery schedule, and constant warehouse reassortments throughout the year. Also successful was the early launch of the label’s denim collection, always one of Antony Morato's best-sellers.
Business was buoyant both in mature markets, such as Italy and Spain, and in those with great growth potential, like Central and South America. Finally, Antony Morato has invested extensively in brand awareness and brand reputation initiatives, with the aim of positioning the label in the entry-level luxury segment.
“In 2022, we celebrated our first 15 years in business, and I can only be proud of the results the brand has achieved. Proof that consistency in terms of our products and consumers, combined with a long-term vision of our objectives, is the right formula to deal with today’s complex, fast-paced market,” said Lello Cardarelli, CEO of Antony Morato.
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