219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Mar 3, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

As Britishness becomes key focus, new Burberry book celebrates brand heritage

Published
Mar 3, 2023

It may be just a coincidence, but at the same time as Burberry is reasserting its Britishness under it still-new CEO and creative director, a new book has come out celebrating the heritage of the luxury label.




“More than 165 years of innovation, adventure and a unique expression of Britishness come to life” in the new book on Burberry from luxury publisher Assouline, we’re told. The richly illustrated volume is filled with material from the Burberry archive and beyond.

There are five chapters, featuring 200 illustrations, that show the brand’s evolution from a family-run company in 1856 to a global luxury brand with a sock exchange listing in 2022. 

Each of the chapters “explores a range of notable events and the emblems for which Burberry is renowned. Think inspiring explorers, signature trench coats and a distinct British identity”.

That identity is a key part of the brand story that Daniel Lee's designs are telling at present, with the company, having said that it will focus more heavily on its British heritage, so it's something we're likely to see more and more in its marketing going forward.




The company’s Brand Curator of its archive, Carly Eck, said: Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends.”

It retails at £150/$195/€195 and is available for pre-order at assouline.com from 3 March. It can be bought at Burberry and Assouline stores and online from 28 March.

Copyright © 2024 FashionNetwork.com All rights reserved.