Avon names new global sales leader

Avon has poached a key executive from Herbalife as part of its efforts to modernise the business and drive growth.

Luis Vázquez has been appointed to lead Avon's global sales team, and will be responsible for spearheading the company’s campaign to “open up growth” by driving recruitment, retention and training for the millions of Avon representatives across the world.

He joins from Herbalife's North America business, where he as most recently vice president of sales and marketing.

Commenting on his appointment, Avon global president Miguel Fernandez said: “I am delighted that Luis is joining Avon in this strategically important role for the company. He will be focused on the transformation of Avon's end-to-end representative experience and help lead the drive to effectively use data and insights.

“This work will mean we are able to better deliver a truly tailored approach ensuring we can effectively help all our representatives grow their business, whatever their earnings ambitions are."

Vázquez will also lead the development of Avon’s representative academy, which offers digital training for representatives.

Luis commented: “I am excited to be joining Avon at such an important time in its history. I am passionate about supporting representatives through every part of their journey and am looking forward to delivering tools and training that will support them, their teams and their customers."

Over the past year, the 130-year old cosmetics company has been introducing several projects aimed at revamping the business, including more training for representatives and a series of digital tools. This is part of its “open up” initiative, aimed at taking advantage of technology to help reps sell more.

Avon names new global sales leader

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