Barbour partners with the National Trust for restoration programme

By

Nigel TAYLOR

Published
Jun 24, 2022

Luxury outerwear brand Barbour has linked up with the National Trust to work on “the clean-up and restoration work at Wallington, Cragside and Hadrian’s Wall in the North East of England, following the devastation caused by Storm Arwen.

More and more companies are working with such groups and consumers now expect the brands they patronise to do so. But it’s key to find the right cause and the National trust synchronises just about perfectly with the priorities of Barbour’s customers.

Dame Margaret Barbour said: “As a North East brand, we are very proud of our roots and the history and heritage that our region has to offer. Barbour has always been synonymous with the British countryside and our partnership with the National Trust enables us to support their inspiring work and help preserve the countryside for future generations.” 

Extreme weather in the winter “caused a level of destruction at some National Trust places not witnessed by [its] staff in decades, including the loss of thousands of unique trees and early specimens, some over 250 years old,” we’re told.

The project includes the planting of 10,000 trees as part of the National Trust’s aim of planting and establishing 20 million of them by 2030. It also feeds into Barbour’s commitment to plant 100,000 trees this year.

The National Trust is Europe’s largest conservation charity and is responsible for a large number of properties that suffered extensive storm damage last winter.

To launch the partnership, Chairman Dame Margaret Barbour re-planted the National Trust’s Jubilee oak tree in the Formal Garden at Cragside to mark the Queen’s Platinum Jubilee. 

Barbour will now support woodland restoration work being carried out in Northumberland at the estates of Wallington near Morpeth and Cragside near Rothbury, as well as work at the landmark Hadrian’s Wall.