Barneys to launch upscale cannabis concept in Beverly Hills

By

Robin Driver

Published
Feb 11, 2019

Luxury department store chain Barneys New York has announced that it will open a luxury cannabis lifestyle and wellness concept, The High End, on the fifth floor of its Beverly Hills flagship in March, the first initiative of its kind launched by a major US retailer.
 

The concept store will feature a range of cannabis-related products spanning the wellness, home, beauty and jewelry categories, including rare and exclusive items developed especially for the location.
 
These exclusive products include Devambez rolling papers, horn lighters from Lorenzi Milano, leather ashtrays and lighters from Giobagnara, Laboratorio Pesaro ashtrays, storage boxes from Ginger Brown, and custom-made blown-glass pipes by Caleb Siemmon.

The High End will also offer a curated selection of vintage cannabis-related goods, accessories and jewelry such as pastille dispensers and grinder necklaces from brands such as Good Art HLYWD, Hoorsenbuhs, Carole Shashona and Barton Perreira, and CBD-infused and scented beauty products from labels including Saint Jane, Body Vibes and Boysmells.
 
Furthermore, the concept will play host to an exclusive partnership with upscale cannabis company Beboe, giving customers a snapshot of the brand’s range of vaporizer pens, pastilles and CBD products, and providing them with the opportunity to purchase a special-edition silver vaporizer pen. Beboe has also teamed up with cannabis lifestyle brand Sherbinskis to develop a new strain of cannabis in celebration of the store’s opening.

Visitors to The High End will be able to speak to Beboe representatives to learn more about the company and its products and will also have the chance to purchase directly from the label through white glove delivery service Emjay.
 
“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” explained Barneys New York President and CEO Daniella Vitale in a release. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”
 
Select accessories from The High End will also be available to purchase on the Barneys e-commerce platform. The retailer has plans to expand the concept to other brick-and-mortar locations in the near future.