Bath & Body Works names Maurice Cooper as chief customer officer

By

Jennifer Braun

Published
May 11, 2023

Bath & Body Works, Inc. announced on Wednesday the appointment of Maurice Cooper to the newly created role of chief customer officer.

In this role, effective May 22, Cooper will be responsible for the strategy behind strengthening and elevating the brand, including growing and retaining its customer base. 

“With the new chief customer officer role and Maurice’s hiring, we are doubling down on our commitment to delighting customers and optimizing their experiences,” said Gina Boswell, chief executive officer, Bath & Body Works. 

“Maurice is an accomplished executive who not only brings expertise in bold and inspiring brand storytelling but also a steadfast dedication to finding innovative ways to enhance connections with customers. We are excited to have Maurice join our team as we focus on meeting the needs of our customers and capturing the diverse set of opportunities in front of us to deliver long-term growth.”

Most recently at Target Corporation, Cooper served as senior vice president, marketing – guest and brand experience and was responsible for overseeing all omnichannel traffic and developing and executing brand, category and promotional marketing. 

Prior to that, Cooper was executive vice president, chief growth and experience officer and senior vice president, chief marketing officer at Wingstop Restaurants, Inc., where he helped drive increased brand awareness and equity scores, along with transaction and same-store sales growth.

“Bath & Body Works’ passionate and loyal customer base was a key reason for my desire to join the company,” said Cooper. “I am thrilled to help elevate the customer experience across channels and drive even deeper relationships. I look forward to hitting the ground running and working closely with Gina and the rest of the leadership team to maximize impact with customers and ultimately, accelerate growth.”