Beauté Prestige International signs perfume license with Zadig & Voltaire

By

Sarah Ahssen

Published
Jun 23, 2014

Beauté Prestige International (BPI) has signed a 15-year licensing agreement for the creation, production and worldwide distribution of the ready-to-wear brand Zadig & Voltaire’s fragrances.

Under license with Clarins Fragrance Group since September 2010, Zadig & Voltaire entered the perfume market in 2009 when it launched "Volume 1”, a unisex fragrance developed by an in-house team.

With this new license, BPI, owned by the Shiseido Group, will strengthen its brand portfolio (perfumes for Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez and Elie Saab). It’s worth nothing that the company will launch Azzedine Alaïa’s first perfume in 2015.