Beauty brand Margaret Dabbs London sells stake, plans global expansion

By

Sandra Halliday

Published
Apr 7, 2020

Beauty treatment brand Margaret Dabbs London has sold a minority stake to Best World International in a deal brokered by Cavendish Corporate Finance and worth £27.7 million. 

The brand operates clinics and also offers offers premium direct-to-consumer products. It will use the opportunity to expand globally.

Best World International is a Singapore-headquartered company specialising in the development and distribution of premium skincare, personal care, nutritional and wellness products. Importantly for Margaret Dabbs’ international ambitions, BWI has grown to become a key regional player, having entered into 12 markets in Asia and the Middle East.

Margaret Dabbs founded her brand in 2004 and in 2007 was approached by Harrods to open a clinic on the fifth floor of its flagship London store. Her label was also hailed by Tatler magazine as “the go-to place for feet and hand treatments around the world”.

In recent years, it has established a total of nine clinics in the UK, and four internationally in the Middle East and Spain. 

The company claims to be the first of its kind to target a significant gap in the market for “a medically-credible and premium cosmetic solution for foot, hand and leg care”. 

Its new investment comes as the global cosmeceuticals market is expected to outpace the general beauty market growing at a compound annual growth rate of 8.8% between 2019 and 2024, reaching $85 billion.

While its clinics are a key part of the business, its product lines are also important. Initially created for use in the clinics, the products are sold direct on-site and via the company’s webstore, as well as through luxury hotels and spas, and major retailers including Liberty, Harrods, John Lewis and SpaceNK in the UK.

Last year’s revenue reached £7.7 million and its EBITDA was £1.8 million.