Bella Thorne launches new makeup line

Bella Thorne is doubling down on her new career as a makeup designer.

The actress has unveiled her brand new cosmetics line, ‘Thorne by Bella', as first reported by Allure. The move follows the launch of two limited-edition eyeshadow palettes that the star released over the summer.

Much like those eyeshadow palettes, which each featured nine vibrant, glittery and matte eyeshadow hues, ranging from sky blue to scarlet, Thorne by Bella's debut offering is a bold and colorful collection. The series, which launched on Sunday, comprises three liquid eyeshadows in metallic hues of blue, green and gold, and three flavored lip stains in red, brown and pink. The products come packaged in equally playful animal print-themed tubes and zodiac-inspired pots.

"When we were doing this makeup line, I really wanted to make some lip [products] that were like what I wore when I used to go to auditions," Thorne told Allure. "My mom would put a lip stain on me that looked like I wasn't wearing anything, but it was something. It was the tiniest bit of pigmentation that seemed so natural but it was there." She added: "I'm a lip biter and I'm constantly eating the skin off my mouth, so I could never do a thick lipstick that is so color-pigmented that, if I scratched it off, it would show. So I chose mostly stains for this line so that I could actually wear them because I fidget with my lips too much. I kiss my girlfriend and my boyfriend too much. I do too many things."

Thorne is the latest in a growing group of female stars putting their name to cosmetics ventures, with celebrities such as Chrissy Teigen, Jennifer Lopez and RuPaul turning their hand to the beauty industry over the past year.