Benetton has recently calculated their turnover of the last nine months to be close to 1.5 million euros (with a leeway of +0.5%, -1.5% before exchange rate applied), indicating an almost complete revenue stability. During that time, the Italian group managed to raise their falling sales in Greece and in a similar but lesser way in Spain and Italy. Whilst sales in the rest of Europe remained stable, sales in emerging countries showed an increase of 14%, with strong increases in Mexico (+36%), as well as India and Russia in particular.

Benetton in Place de l'Opéra, Paris - Photo: Pixel Formula

Their EBIT rose to 698 million euros against the 680 million of the first nine months of 2009. This means that their turnover went from 45.6% to 46.5%. The operating profit increased to 141 million euros when compared to 134 million from the same period in 2009. The same applies to its net profit: a slight progression, moving from 82 to 85 million.

Following the news, Benetton seems confident and very positive about its investment in the emerging markets, but still raised doubts about the more developed markets. The group intends to keep opening flagship stores in the major emerging countries.