Berluti creates capsule for cycling in the city

By

Florent Gilles

Published
Apr 24, 2014

For the first time in its history, Berluti is launching a capsule collection dedicated to cycling. The men's luxury shoe brand owned by the LVMH group has hired a young custom bicycle manufacturer Cycles Victoire, based in Clermont-Ferrand, France. The luxury shoemaker’s ad campaign for the upcoming season will also uses cycling as the leitmotif.

Berluti has created a capsule of accessories all in leather — frame clutch bag, sling basket, straps for toe clips and pair of shoes with special soles. These accessories will be available in Berluti flagships worldwide starting in May. And the bicycle can now be ordered on Cycles Victoire's website.