Bestseller brings Vero Moda to the United States

By

Bruno Joly

Published
Sep 1, 2014

The United States is a obviously a coveted market. Bestseller, one of Europe's largest clothing groups, has just announced its arrival in America.

The Danish giant, which generates more than 2.6 billion euros in sales, recently participated in the trade show Magic in Las Vegas, which ended on August 20.

"We are entering the US market through our womenswear brands Vero Moda, Noisy May Denim and Junarose (plus sizes). We have strong potential, having enjoyed a presence in Canada for the past 11 years," said Jérôme Rolland, Vero Moda’s international sales manager.

Overseen by its Canadian subsidiary, where Manon Kimpton's is brand manager for North America, the priority will be given to large accounts, like Bloomingdale's.

The brand is in advanced negotiations with three key players in the US and is considering opening branches there as well as new offices, possibly in New York.

"We’re aiming for a mid to high range positioning. In the United States, unlike Europe, there is a real gap in fashion distribution between specialized chains and discount stores, like Ross and Target," said the manager.
Rolland explained that the American entry has been motivated by an interest from American clients as well as the success that Vero Moda has found in Canada, where the brand has 700 retail customers and 12 branches.

In September, the brand will exhibit at the trade show Coterie in New York as well as at its Dallas edition in October. Moreover, its monobrand website managed by the group will begin selling products in Canada in September, and in January 2015 in the United States.