Bestseller gives Selected stores a digital edge for reopening

By

Sandra Halliday

Published
May 18, 2021

Bestseller has taken advantage of Denmark’s Covid restrictions to upgrade its Selected stores and said the Selected Femme/Homme “stores in Denmark have awoken from Covid-19 hibernation with a new digital tool to optimise their in-store experience”.

It has rolled out its In-Store Ordering (ISO) solution in all of the stores in its domestic market and thinks it comes at the right time as the country tries to get back to normality.

Selected joins the group’s Jack & Jones and Name It brands to have implemented ISO as part of their digitalisation efforts.

“This was both about preparing for reopening but also the long term,” said Ulrich Topp, Selected’s Head of Retail & Concept. “It’s all about making shopping as convenient for our consumers as possible, so they can shop again and support their local store regardless of whether they are on the go, at home or visiting a physical store.”

ISO links the firm’s stores with each brand’s webstore via a big touchscreen in the store, allowing staff or customers to browse the online selection, which makes all fits, sizes and colours available.

That’s crucial as, in Selected’s case, it can mean up to 2,200 extra styles to choose from. Once the preferred style has been found, it’s shipped free of charge to the customer’s home.

The company said it has seen success with ISO at the brands that already have it in place.