Bestseller names journalist as new comms chief

By

Sandra Halliday

Published
Sep 15, 2020

Danish fashion giant Bestseller A/S has named Niels Christian Jung as its new Communication Manager. The 49-year-old journalist and documentary filmmaker will join on October 1 and will report directly to founder and company chief Anders Holch Povlsen.

He’s been a journalist at DR, the Danish Broadcasting Corporation, for many years, most recently contributing to investigative journalism at DR News.

“We are very pleased that Niels Christian has chosen to accept the task, and we look forward to having his skills in play, so that we become even better at telling the outside world about the many initiatives and agendas we work with in Bestseller,” the CEO said.

He added: “We are probably not known for talking too much about ourselves. However, we want to communicate clearly and precisely about the things that concern us and our industry. That requires some nuances, and we are confident that Niels Christian with his experience can help make room for just this.”

The company also said that October 1 will see Morten Norlyk, Press Responsible & Interim Communication Manager, taking on the role as Sustainability Communication Manager, reporting to the new comms chief.