Oct 1, 2021
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Bestseller tests Zliide digital tech solution for its brands

Oct 1, 2021

Consumers are returning to stores after a period in which they’ve embraced technology by shopping from home and they’re potentially facing some of their biggest physical shopping bugbears — long queues and sub-par experiences. Bestseller is hoping to end all that and said Friday that its Business Development unit is currently testing the value of a new digital solution for all brands at its Rømerhus store in Aarhus.


The multifaceted solution from Denmark-based Zliide is being used by the firm to see whether end-consumers “are ready to embrace the technology, and which demographics are more interested – both based on age but also the brands they buy”.

Its Selected label has been trialling Zliide at Aarhus-based stores for a few months already and has been “impressed by how many customers continue to use the app after their first in-store introduction”.

And as well as Rømerhus, this week it’s adding another Selected store in Copenhagen with four more stores lined up for early next year.

“Rømerhus is a great test location because of its high visibility and the fact it stocks the majority of Bestseller brands,” said business analyst Astrid Lund Jensen. “We are really interested in getting to know the customer base for each of our brands, and what brands will be performing best regarding both the self-checkout and the online solution. With Black Friday and the beginning of Christmas shopping coming up, we are also interested in how Zliide’s solutions will help our retail colleagues and whether Zliide can handle the amount of customers and their expectations.”

So what exactly does it offer? Zliide is an “app-based solution that provides stores with an individual online store, home delivery within three hours via bike couriers for customers within 10 kilometres of the store, and self-checkout via the app for customers in the store”.

The self-checkout system is based around “an intelligent anti-theft tag that unlocks via Bluetooth when the individual style is purchased through the Zliide app. It gives customers the option to avoid queues at the checkout, while our retail colleagues can better tailor their service to each individual customer”.

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