×
187
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Senior Sports Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Project Manager IT Sap
Permanent · Solna
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
Published
Sep 16, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boux Avenue, Kappahl focus on all shapes and sizes for new campaigns

Published
Sep 16, 2020

Body positivity is the key phrase for AW20 campaigns and two have just been unveiled that highlight this approach. UK-based lingerie specialist Boux Avenue is continuing its Your Shape, Your Style message with a new campaign for autumn, called Empowering Every Curve


Boux Avenue



The “bold and inclusive campaign brings a fresh look at femininity”, we’re told, and features Anna Vakili and Malin Andersson, as well as fashion influencers Dionne Crowe, Kaz Kamwi, Nimi Blackwell, India Ward and Laura Budryte. 

All imagery aims to “showcase their natural beauty with all their 'flaws' on show to see, unfiltered, a realistic body image”.

Meanwhile, Sweden’s KappAhl is highlighting the theme Confidence for Every Body in a campaign “that gives a boost to women and their everyday lives”.


 


“Many of us are women ourselves, and we know how our different bodies and experiences shape our everyday lives,” said Lena Forsaeus, marketing manager at KappAhl. “Women, and everyone for that matter, should be able to be themselves and feel comfortable in their own body. At KappAhl, we want to dress our customers in self-confidence – Confidence for Every Body is a fundamental part of KappAhl’s DNA.”

The campaign philosophy about confidence also extends into the shopping process with the company saying that based on customer requests, it has also created its own personal shopping service, where all members can get professional help with things like finding the perfect trousers.

Copyright © 2022 FashionNetwork.com All rights reserved.