Brooks Brothers expands UK footprint

By

Barbara Santamaria

Published
Dec 12, 2019

Brooks Brothers, the American men’s clothier, has opened its fourth location in the UK on the ground floor of Westfield London.

The new shop is the latest to feature the outfitter’s new store design, which fuses architectural elements drawn from its NYC flagship store with contemporary design.

“We are excited to welcome Brooks Brothers customers to the Westfield store and for them to experience the brand in a new way. The overall store design has been completely revised to reflect the brand’s evolution, presenting a contemporary vision and celebrating the brand’s rich heritage,” said Luca Gastaldi, CEO of Brooks Brothers EMEA.

He added: “Our vision for the store is to offer an immersive space within an elegant setting in line with Brooks Brothers’ lifestyle. We also want guests to feel at home, in one of the busiest shopping destinations in the UK.”

The 168 sq mt store is home to the brand’s ready-to-wear and Made to Measure collections for men, as well as the Zac Posen-designed womenswear collection for women.

The opening takes Brooks Brothers’ presence in the UK to four stores, joining a new shop at Icon Outlet at the O2, the Regent Street flagship store and an outlet at Bicester Village.