Browns partners Golden Goose, Suki Waterhouse for limited editions and edit
Luxury retailer Browns has linked up with fast-growing label Golden Goose to mark the latter's fifth and final Dreamed by collection for its Haus of Dreamers series.
Featuring actress and singer-songwriter Suki Waterhouse, the collab is available at Browns Brook Street via an “immersive experience” across the ground floor of the retailer’s flagship boutique.
Launching to coincide with London Fashion Week, alongside Suki’s collection, an exhibit of the Haus of Dreamers series is on show, including styles from creatives Fabio Novembre, Quannah Chasinghorse, Dr Woo and Sunmi.
These were first launched at the Haus of Dreamers celebration in Venice back in May and at key destinations around the world including Corso Como, Milan and Maxfields, Los Angeles.
Each artist “co-dreamed” shoes, a ready-to-wear piece, and a “unique object” linked to the artists’ Venetian experience.
The Waterhouse offer consists of three pieces inspired by her Haus of Dreamers event performance and images she took of Venice.
The first item is a limited-edition 1 of 20 signed photograph taken by the artist “that captures the essence and soul of Venice”. Then there’s a sleeveless cropped T-shirt with oval Swarovski crystal embellishments “that takes cues from the artist’s own laid-back signature style”.
As for footwear, the capsule is completed by a pair of knee-high Wish Star leather boots adorned with an intarsia eagle on the top – “paying homage to the Western culture that inspires both Suki and the brand’.
Of course three items doesn’t really warrant a whole immersive experience but the pieces sit alongside a series of Golden Goose looks styled exclusively by Waterhouse from the Browns edit.
It’s all visible through the windows of Browns Brook Street with shoppers seeing the capsule collection in the Focus Room before travelling through to find Waterhouse’s edit alongside a vintage photobooth to capture their in-store experience.
The edit is available in the store until mid-October, as well as on the Browns and Golden Goose webstores.
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