A new Burberry store dedicated to children’s wear has opened in the Notting Hill area of London, bringing the total number of these stores owned by the English label up to seven.

Burberry enfant 2009

In a 90 m² location on Westbourne Grove, the shop follows the interior design layout created especially for the children’s wear stores by Christopher Bailey – artistic director for Burberry.

This new address will house the entire collection of Burberry designs for boys, girls, babies and new-borns - all directly derived from the label’s adult collections – and will be priced between around £65 and £200.

Burberry launched the first store that caters exclusively for children in Hong Kong in March 2008, and London brings the total up to seven. This addition comes on the back of success in congruent stores which opened in New York and Palo Alto (California) last November, Istanbul in January, Dubai in February and lastly Kuwait in March.

By Jonathan Fulwell (Source: Matthieu Guinebault)