Carvela to open at London Designer Outlet, frees up space for Kurt Geiger growth

By

Sandra Halliday

Published
Nov 15, 2022

London Designer Outlet (LDO), the mall at Wembley Park, has announced the signing of Kurt Geiger-owned shoe brand Carvela.

It will open a 1,673 sq ft store after the brand had already seen “successful trading” in its area at the existing Kurt Geiger LDO store. 

In fact, we’re told that the Kurt Geiger store is one of the outlet’s most successful locations by sales density. That means moving the Carvela brand out of that space will have a knock-on effect as Kurt geiger will be able to further expand its accessories offer.

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And The Cosmetics Company Store has also signed up for a 1,387 sq ft space that’s due to open towards the end of this month.

The brand, which is part of the Estée Lauder Companies portfolio, is arriving at a good time for beauty and self care with the market having continuously grown since the pandemic and being expected to continue growing by over 6% annually.

The beauty offer at the mall already includes stores such as The Fragrance Shop, Beaty Outlet and The Body Shop.

The new stores will be located on the upper floor, which already houses prominent brands such as the womenswear section of Nike, Phase 8 and Dune.

Matt Slade, Retail Director at Quintain, said: “Over recent months, we have seen a strong uptick in interest from accessories and beauty brands, as well as brands expanding on their offerings within these categories, such as Tommy Hilfiger and Next. We know that both beauty and accessories tend to perform well in times of economic uncertainty as consumers are drawn to accessible products at a lower price point. At the same time, these categories serve our diverse catchment well, as they can cater to a wide range of people.

“It is particularly exciting to see Kurt Geiger expand on its success by choosing to open a second store with us. Not only is this a testament to how commercially attractive London Designer Outlet is, but this particular letting will allow Kurt Geiger to utilise its existing space in the best way possible, with more of their latest lines and prime stock coming in already.”