Caudalie’s founders invest in emerging cosmetics brand Talm, a maternity skincare specialist

By

Sarah Ahssen

Translated by
Nicola Mira

Published
May 26, 2023

Talm, a French women’s skincare brand launched in 2021, has recently completed its first funding round with investors Mathilde and Bertrand Thomas. The value of the transaction has not been disclosed, but the two founders of French cosmetics brand Caudalie have acquired a minority stake in Talm, whose name means ‘to all mamas’.

Talm was founded by Kenza Keller, former international marketing director at perfume brand Byredo, now owned by Catalan group Puig, and is positioned as a premium dermocosmetics brand with a focus on maternity skincare.

Talm’s products are 100% made with natural, vegan and organic ingredients. The range includes the Mega Oil skin oil (€38 for a 100ml bottle), and the Mega Serum, a body serum designed to boost skin elasticity during pregnancy and after childbirth (€35 for 50ml).

“I was immediately won over by Kenza Keller's project. Her approach is very inspiring, modern and unique. I truly believe in her brand’s potential, and I am very proud of supporting a brilliant new brand, 30 years after I embarked on an incredible entrepreneurial adventure myself,” said Mathilde Thomas, co-founder of Caudalie. 

When Talm was first introduced, it opted for selling directly to customers. The brand is now distributed by selective cosmetics retailers like Oh My Cream!, the Smallable website, the Grande Pharmacie Bailly and the Galeries Lafayette Haussmann department store in Paris, in whose wellness section Talm will open a pop-up shop from May 29 to June 11.
 
Finally, “the e-tail channel too is central to the brand’s expansion, since 50% of [Talm’s] revenue in Europe and the USA is generated online,” said Talm.