Chanel N°5 slips into red for the holiday season

today Oct 17, 2018
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Now an icon of the fragrance world, the geometric bottle of Chanel's legendary N°5 perfume lands in red for the first time this holiday, slipping into a color used widely in the French fashion house's garments, accessories jewelry and make-up.


Red -- once described by Gabrielle "Coco" Chanel as the "color of life, the color of blood" -- is also synonymous with passion, femininity and audacity. Indeed, this fiery shade seems a logical fit for Chanel's most legendary of fragrances -- N°5 -- which lands in red-hot packaging just in time for the Holiday season.

Created by Mademoiselle Chanel almost 100 years ago -- in 1921, to be precise -- the rectangular Chanel N°5 bottle with its faceted stopper has spanned the ages with only minor modifications made to its iconic silhouette over the years. In 2018, the bottle lands in a new shade, going red for no less than three limited editions.

The French fashion house has given its "N°5 L'Eau" Eau de Toilette and "N°5" Eau de Parfum a festive makeover with red-tinted glass bottles. These are joined by an exceptional 900ml-format red Baccarat crystal version of the legendary bottle for the brand's "N°5 Grand Extrait" -- a limited edition with 55 numbered pieces available worldwide.

The 100ml N°5 Red Edition Eau de Toilette and Eau de Parfum ($160), and the 900ml Baccarat crystal N°5 Limited Edition Grand Extrait ($30,000) are exclusive to Chanel online this week, before landing in stores from November 2.

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