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Feb 15, 2016
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Chinese account for 46% of global luxury sales in 2015

By
EFE
Published
Feb 15, 2016

Chinese shoppers accounted for 46% of all global luxury sales in 2015, with 78% of the goods purchased overseas, according to a market report by consulting firm Fortune Character published on Monday by Global Times. 

Chinese shoppers accounted for 46% of all global luxury sales in 2015 - ©Patrick Demarchelier


The study, based on data from 200,000 luxury brands, found that Chinese consumers spent $116.8 billion in luxury goods in 2015, which represents a 9.25% growth from $106 billion the prior year.

$91 billion (78% of the total) were spent outside of China, proving that Chinese tourists prefer to buy luxury items abroad. This is done to avoid paying higher prices, according to the report. A high-end watch can be up to 80% cheaper abroad, says Fortune Character.

Luxury purchases outside of China were up 12.35% last year, while mainland China saw a growth of 3.2% on the previous year to $25.8 billion.

Last year’s results were affected by the anti-corruption campaign led by Chinese president Xi Jinping, which banned officials and civil servants from wearing high-end accessories and clothing, or drink upscale liquor while on duty.

Meanwhile, a report by consulting firm Bain&Company revealed a 2% decline in luxury sales in 2015, compared to 2014.

Bain&Co attributed the declining trend, which started in 2013, to China’s economic slowdown, its anti-corruption reforms and the rise of overseas luxury buying.
 

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