×
154
Fashion Jobs
PUMA
Senior Key Account Manager Running Nordic
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager Pure Players
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
Published
Apr 13, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Clothing sales surge at Tesco as fashion gets more store space

Published
Apr 13, 2022

Tesco has reported its preliminary results for 2021/22 and for once, the company has mentioned its clothing sales as being a particular success story.


Tesco F&F


With so many parts of the business to talk about, fashion rarely gets a look-in come results time, but with this year’s figures, it’s no surprise that it has been called out.

Tesco said total group sales rose 2.5% to £54.768 billion in its latest financial year and adjusted operating profit rose 58% to £2.825 billion.

Within that, “non-food sales growth was particularly strong this year, driven mainly by Clothing”.

In fact, its clothing ops were up as much as 19.4% “as customers spent more time shopping our ranges in-store and we responded to changing customer demand in our ranges”. It didn't share the monetary value of its fashion sales.

Growth was “particularly strong in Womenswear and Kids, and benefited from a rebalancing of space between Clothing and General Merchandise, now completed in 116 of our large stores”.

This rebalancing process has made “Clothing more of a destination shop” and the “food-adjacent General Merchandise ranges simpler and easier to shop”.

Fashion and general merchandise has become increasingly important to supermarket sales in recent years and while the offer in smaller physical stores isn't always that large, superstores have dedicated plenty of space to fashion. Online, with click & collect options, has also proved to be key. 

It all means that label such as Tesco’s F&F, as well as Tu by Sainsbury’s and George at Asda are carving out larger shares of the overall UK clothing market.

Copyright © 2022 FashionNetwork.com All rights reserved.