Coach unveils first campaign images featuring fresh global face: Jennifer Lopez

American luxury accessories company Coach has unveiled the first campaign images featuring new global face Jennifer Lopez, as the brand braces for a fresh new era.

The design house first announced news of the 50-year-old superstar as the new face of its empire back in November, but today the first photos saw light as ‘JLo' joined Michael B. Jordan in a string of poses as part of the "Originals Go Their Own Way" campaign.

Set in New York City, the spring campaign "advocates for doing things your own way and expressing yourself through purpose and style," according to a press release by the company, with both ambassadors chosen specifically due to their independent lifestyles.

Shot by Juergen Teller, who began working with Coach last fall, the campaign features locations including the Edge at Hudson Yards and the High Line, where Coach held its spring runway show.

Key frames in the campaign line-up also include the Latino superstar rocking a classy red leather coat with the Coach logo embossed Hutton handbag in tow; as well as other shots featuring the sculpture "Brick House" by the artist Simone Leigh, a 16-foot-tall bronze bust of a black woman, which is a symbol of diversity, and is located beneath the brand's headquarters on the High Line.