Code8 Beauty launches campaign starring ambassador Alexa Chung

By

Nigel TAYLOR

Published
Oct 14, 2022

Luxury beauty brand Code8 is launching its latest campaign ‘The London Edit’, featuring the brand’s global brand ambassador Alexa Chung.

The British model and presenter will front the new campaign to showcase the brand’s “ongoing commitment to delivering a simplified take on the modern make-up regime”.

The new campaign “playfully tells a story of a day-in-the-life of Alexa Chung, including all the many twists and turns of on-the-go living”. Through flash photography, “Code8 has created high-energy visuals, each sharing an instant and authentic ‘in the moment’ narrative”.

The campaign theme builds on the brand philosophy of “creating an effortless yet beautifully polished aesthetic through a curated edit of make-up essentials that can take your look from everyday to elevated in just a few steps”. 

From a natural and off-duty look shot at home, to experimenting with vintage fashion in Notting Hill, the campaign concludes with a “bolder, more daring look for a spontaneous fencing lesson: very carpe diem chic”. 

Code8 co-founders Sophia Chikovani and Nadine Ayache said: "Alexa is the effortless and dynamic contemporary muse that perfectly matches Code8’s beauty ethos, where make-up and one’s self should not be defined by any one 'code' and aspiring to reach your infinite potential is embraced. Alexa captures the essence of what it means to be a Code8 woman in this spirited and elevated campaign.”

Chung added: "Code8's values align with mine in terms of an approach to beauty. I feel a bit overwhelmed by products a lot of the time. Make-up for me is about accentuating and enhancing your features rather than masking or reinventing them.”