×
139
Fashion Jobs
GANT
Key Account Manager to Gant Nordic
Permanent · STOCKHOLM
H&M
Business Controller to h&m Assortment
Permanent · STOCKHOLM
H&M
Buyer/Project Manager- Strategic Brands to h&m Beauty
Permanent · STOCKHOLM
H&M
Nordic Legal Counsel
Permanent · STOCKHOLM
PUMA
Junior Manager Sales Operations & bi
Permanent · Solna
H&M
Director, Area Manager - Application & Integration Coe
Permanent · STOCKHOLM
H&M
Director, Area Manager - Site Tech Operations
Permanent · STOCKHOLM
RALPH LAUREN
Sale Associate nk Lauren Ralph Lauren Part Time
Permanent · Gothenburg
RALPH LAUREN
ft Sales Associate nk Lauren Ralph Lauren
Permanent · Gothenburg
DANIEL WELLINGTON
Content Creator - Tiktok & Social Media (Part-Time)
Permanent · STOCKHOLM
GANT
Butikssäljare 95% Till Gant Flagship Store Stockholm
Permanent · MILANO
GANT
Butikssäljare 60% Till Gant Flagship Store Stockholm
Permanent · MILANO
PUMA
Warehouse Return Coordinator
Permanent · Helsingborg
RALPH LAUREN
ft Sales Associate nk Lauren Ralph Lauren
Permanent · Gothenburg
&OTHERSTORIES
Visual Merchandiser New Opening in Stockholm / Gotgatan
Permanent · STOCKHOLM
&OTHERSTORIES
Department Manager New Opening in Stockholm / Gotgatan
Permanent · STOCKHOLM
&OTHERSTORIES
Store Experience Specialist to & Other Stories
Permanent · STOCKHOLM
H&M
Beauty Artist to h&m Beauty - Within h&m Lifestyle Brands
Permanent · STOCKHOLM
H&M
Lead Engineer to Cyber Defense Center
Permanent · STOCKHOLM
DANIEL WELLINGTON
Returns & Warranty Agent/ Reverse Logistics Administrator
Permanent · HONG KONG
DANIEL WELLINGTON
Junior Accountant - Apac
Permanent · HONG KONG
DANIEL WELLINGTON
Logistics Operations Coordinator
Permanent · HONG KONG
Ads
Published
Feb 27, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Consumers hate chatbots but interested in VR, says GPShopper report

Published
Feb 27, 2017

Nordstrom, American Eagle and several retailers launched chatbots in the holiday season to better assist consumers shopping for gifts. The new chatbot technology is a recent addition of numerous technological advances that were introduced over the years to enhance the in-store shopping experience. According to GPShopper, these technological advancements are hit-or-miss, with many being misses including chatbots and smart mirrors.


GPShopper

 
GPShopper released its Reality of Retail Tech report this week that found that customers like self checkout features and virtual reality but are resistant to chatbots, smart mirrors and smart shelves. Self-Checkout and Virtual Reality scored 71% and 68%, respectively, on the Consumer Consciousness Scale, while Virtual Assistants scored 35%, chatbots scored 19%, smart mirrors scored 10% and smart shelves scored 7%.
 
The report also found that 59% of consumers don’t want to use chatbots while shopping. Only 9% of consumers think chatbots will positively impact their shopping experience, and 21% felt that virtual assistants like Amazon Echo and Google home will improve their shopping experience.

Respondents were very interested in using virtual reality or augmented reality to enhance their shopping experience. 46% of consumers want to use VR to try out clothes or accessories without having to walk into a store, and 58% want to use augmented reality to see how certain items might look in a different color before buying it and to see how something looks in their house before buying.

In addition, 24% of respondents wanted to use VR so they don’t have to go into a store anymore. Finally, nearly half of respondents are interested in where products are made and want to use VR to see where and how a product is made.


Statistics found in the Reality of Retail Tech report from GPShopper - GPShopper

 
“Developments in mobile are further giving way to more advanced technology like virtual reality and chatbots, being brought into the shopping experience. However, with so much technology available to retailers, it currently feels like everyone is just throwing ideas at the wall and seeing what sticks,” said Maya Mikhailov, co-founder and CMO of GPShopper.
 
Mikhailov co-founded GPShopper with CEO Alex Muller. The mobile commerce and engagement platform partners with retailers and brands to create custom app experiences for their customers. GPShopper works with a number of retailers including Steve Madden, Bebe, PacSun and Best Buy. Retailers need to find new approaches to driving traffic to stores since it is being eclipsed by e-commerce.
 
“Smart retailers know how crucial it is to keep their finger on the pulse between an increasingly savvy shopper and the potential for technology to drive the industry forward,” added Mikhailov. “We commissioned this research to gain that critical insight into how consumer awareness and opinion of this technology stacks up against what retailers are actually putting into play.” 

Copyright © 2023 FashionNetwork.com All rights reserved.