Covergirl names America Ferrera brand ambassador

By

Jennifer Braun

Published
Nov 19, 2021

Covergirl announced on Thursday America Ferrera as its newest brand ambassador. 

As part of her role as brand ambassador, Ferrera will be featured in a range of campaigns that are yet to be announced.

“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the Covergirl brand loves about her,” said Stefano Curti, chief brands officer, consumer beauty, at Coty, parent company to Covergirl. 

“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural Covergirl partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community.”

Ferrera is an award-winning actor, director and producer best known for her breakthrough role as Betty Suarez on the comedy show, Ugly Betty, which earned her an Emmy, a Screen Actors Guild Award, and a Golden Globe, as well as ALMA and Imagen Awards. 

Most recently, she executive-produced and directed several episodes of Netflix’s hit Latinx Dramedy, Gentefied. She also starred in, executive produced, and directed many episodes of the workplace comedy, Superstore, which ended its six-season run in March. Next, Ferrera will make her feature film directorial debut with I Am Not Your Perfect Mexican Daughter and co-star in AppleTV+’s, We Crashed.

“Easy and natural makeup has always been my favorite kind of beauty. I like to feel and look like myself,” added Ferrera. “For me, beauty is about loving and accepting myself first and foremost and as a Covergirl, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower.”