Covergirl names country music star Kelsea Ballerini as new brand face

By

Jennifer Braun

Published
Mar 30, 2022

Covergirl announced on Tuesday Grammy nominated country artist Kelsea Ballerini as the brand’s newest Covergirl. 

As part of this role, Ballerini will be the face of a yet-to-be-announced collection from Covergirl, coming this spring, and will be joining the brand in a multi-year partnership.

“We are thrilled to welcome Kelsea Ballerini into the Covergirl family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity,” said Stefano Curti, chief brands officer, consumer beauty, at Coty, home to Covergirl.

“Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at Covergirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up Covergirls who share the same passion for accessibility, inclusivity and individuality.”

Originally from Knoxville, Tennessee, Ballerini began songwriting as a child and released her first studio album in 2015. She has since collected 25 gold and platinum certifications from the RIAA, garnered multiple GRAMMY Award nominations, as well as a long list of award wins including most recently two CMA Awards in 2021, all accumulating to more than four billion total streams. Beyond music, she released her first original book of poetry 'Feel Your Way Through' in 2021.

“I’ve been a fan of Covergirl for as long as I can remember. I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl,” said Ballerini.

“Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with Covergirl, and I can’t wait to share more about my favorite products from the brand.”