×
234
Fashion Jobs
LEVI'S
Key Account Manager
Permanent · Stockholm
H&M
Product Owner (Functional Lead) - Core HR Processes
Permanent · Stockholm
H&M
Product Area Manager - Inspire & Discover (Customer Domain)
Permanent · Stockholm
H&M
Product Area Manager – Evaluate & Decide (Customer Domain)
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Business Tech
Permanent · Stockholm
H&M
Production Manager to h&m Global Marketing & Communications
Permanent · Stockholm
H&M
Software Engineers With Adobe Campaign Skills to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Buyer to h&m Home – Kids Section
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
HR-Specialist Within Labour Law
Permanent · Stockholm
H&M
Business Developer to The Laboratory
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Packaging Solution Business Expert, h&m Group
Permanent · Stockholm
H&M
Product Owner to Sap Release & Delivery Management, h&m Group
Permanent · Stockholm
Published
Apr 28, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

David Beckham ends link with Kent & Curwen after £18m loss

Published
Apr 28, 2020

David Beckham has ended his partnership with Kent & Curwen, the premium menswear brand he helped resurrect in 2015, following its sale to China’s Shandong Ruyi International.


David Beckham became a brand partner in 2015 - Kent & Curwen


The agreement with the retired England footballer helped put the fashion brand in the limelight, with Beckham serving as a model and spokesperson for its campaigns. 

He was also thought to be involved in multiple aspects of the business, including market expansion, product development, advertising and store design.  

In addition to the five-year agreement, David Beckham bought a stake in the brand in 2016 through his Seven Global company.

But Kent & Curwen was struggling to turn a profit, reporting a loss of £18 million over the past three years. This, coupled with its sale to Shandong Ruyi as part of a portfolio of brands, is thought to have prompted Beckham to end his involvement at the end of 2019.

Founded in 1926 as a provider of ties for British institutions, Kent & Curwen is an English heritage menswear brand based in London. For AW19, it presented a Peaky Blinders-inspired capsule collection at London Fashion Week Men’s and more recently, it launched a partnership with The Stone Roses.

David Beckham, who owns grooming brand House 99, has declined to comment on the departure. The news comes just a week after his wife Victoria was strongly criticised for putting 30 members of staff at her luxury brand on furlough. 

Copyright © 2022 FashionNetwork.com All rights reserved.