×
44
Fashion Jobs
AESOP
Retail Consultant | Part-Time (60%) | Aesop nk Stockholm, Sweden
Permanent · Stockholm
AESOP
Retail Consultant | Full Time | Aesop nk Stockholm, Sweden
Permanent · Stockholm
PUMA
Junior Manager go-to-Market Operations Nordic
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager Pure Players
Permanent · Solna
SCOTCH & SODA
Assistant Store Manager - Hede Kungsbacka
Permanent · Kungsbacka
SCOTCH & SODA
Part-Time Sales Advisor - Hede Kungsbacka
Permanent · Kungsbacka
LULULEMON
Assistant Manager | Stockholm nk
Permanent · Stockholm
LULULEMON
Educator | Stockholm Store
Permanent · Stockholm
LULULEMON
Educator | Stockholm nk
Permanent · Stockholm
SCOTCH & SODA
Sales Advisor - Malmö Hansa
Permanent · Malmö
SCOTCH & SODA
Sales Advisor - Hede Kungsbacka
Permanent · Kungsbacka
SANDRO SUÈDE
Sales Assistant - 5 Hours - Bibliotekstan m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 23 Hours - Stockholm Biblioteksgatan m/f
Permanent · STOCKHOLM
RITUALS
Butikssäljare - Frölunda Torg
Permanent · Gothenburg
RITUALS
Butikssäljare - Varberg - Galleria
Permanent · Varberg
CLAUDIE PIERLOT SUÈDE
Supervisor - 38, 25h - Permanent - Stockholm m/f
Permanent · STOCKHOLM
LEVI'S
Sales Stylist- Varannan Helg Samt Lov Och Vid Behov
Permanent · Kungsbacka
RITUALS
Butikssäljare - Växjö - Tegnér
Permanent · Växjö
SANDRO SUÈDE
Sales Assistant - 5 Hours - nk Femme m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 15 Hours - nk Womenswear m/f
Fixed-term · STOCKHOLM
ESTEE LAUDER
Multi Brand / Mac Cosmetics - on Call - Emporia Kicks, Malmo
Permanent · Malmö
Translated by
Nicola Mira
Published
Apr 29, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel to stage show in Tokyo on June 9

Translated by
Nicola Mira
Published
Apr 29, 2022

The first physical show staged for Diesel by designer Glenn Martens, held in Milan on February 23, will be replicated in Japan featuring the same setting made with giant inflatable dolls. The Italian jeans label owned by the OTB group has in fact scheduled a show in Tokyo on June 9 to present its Fall/Winter 2022-23 women’s and men’s collections, with the addition of a number of new looks, as Diesel told FashionNetwork.com.
 

A Fall/Winter 2022-23 look by Diesel - © PixelFormula


Diesel has confirmed the announcement made by Glenn Martens to the Italian media, without disclosing anything further about the event’s venue.

It simply added that it will coincidentally open a pop-up store in Ginza, the Japanese capital's luxury shopping district, launching the Diesel Studio project. The latter is “an interactive project that explores and tells the story of Tokyo’s mixed cultures through a venue hosting events and initiatives,” said Diesel. 

Beyond this specifically targeted Tokyo initiative, choosing Japan for the next show seems fully logical and consistent with the strategy of Renzo Rosso’s group. Japan is one of the most important markets for OTB, accounting for 25% of the group’s revenue, which in 2021 reached €1.53 billion. Above all, it is a key market for Diesel, which operates more than 100 directly managed monobrand stores in the country.
 
Moreover, after two years marked by the pandemic, when Japan was virtually closed to international visitors and notably Chinese tourists, the country has regained momentum earlier this year, its luxury sector in particular. Hence the importance for Diesel of making its presence felt on the Japanese market as it gets back on the growth track.

 

Copyright © 2022 FashionNetwork.com All rights reserved.