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Fashion Jobs
H&M
Unit Manager For Cyber Security & Technology Governance, Risk & Compliance
Permanent · STOCKHOLM
H&M
Unit Manager For Cyber Security Culture & Competence
Permanent · STOCKHOLM
H&M
Director, Area Manager - Site Tech Operations
Permanent · STOCKHOLM
H&M
dc HR Specialist – Employee Relations
Permanent · ESKILSTUNA
NAKD
Garment Technician
Permanent · GOTHENBURG
H&M
Construction Project Manager
Permanent · STOCKHOLM
DANIEL WELLINGTON
CRM Manager
Permanent · STOCKHOLM
NAKD
Head of Buying
Permanent · GOTHENBURG
ARKET
Operations Manager Café
Permanent · STOCKHOLM
H&M
Section Head/Buying Manager For h&m Beauty-External Brands
Permanent · STOCKHOLM
DANIEL WELLINGTON
Global Marketing Manager
Permanent · STOCKHOLM
ADIDAS
fp&a Manager
Permanent · STOCKHOLM
NAKD
Supply & Demand Planner
Permanent · GOTHENBURG
NAKD
Purchasing Controller
Permanent · GOTHENBURG
ZALANDO
Principal Product Manager - Data Science (All Genders)
Permanent · STOCKHOLM
H&M
Buyer/Product Developer - Singular Society – All Product Categories For Home
Permanent · STOCKHOLM
H&M
Art Director to h&m Studios
Permanent · STOCKHOLM
NAKD
Fashion Art Director
Permanent · GOTHENBURG
L'OREAL GROUP
Nordic E-Commerce Key Account Manager - l’Oréal Dermatological Beauty Division (Ldb) – Stockholm or Copenhagen
Permanent · STOCKHOLM
ZALANDO
Head of Product Design, Connected Network (All Genders) (Stockholm)
Permanent · BERLIN
HERMÈS BENELUX-NORDICS
Beauty & Fragrance Ambassador Stockholm
Permanent · STOCKHOLM
ARKET
Sales Advisor 30 Hours/Week With Store Operation And Key Responsibility at Götgatan, Stockholm
Permanent · STOCKHOLM
By
Reuters
Published
Mar 3, 2021
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Digital shows here to stay as fashion week gets a makeover

By
Reuters
Published
Mar 3, 2021

From models strutting inside an empty museum to designers absenting themselves from the catwalk calendar, this season’s virtual fashion weeks have been re-styled with a new look many expect will endure when traditional runway shows resume.


Gabriela Hearst - Fall/ Winter 2021 - Photo: Greg Kessler for Gabriela Hearst



COVID-19 restrictions forced New York, London, Milan and Paris fashion weeks to go virtual in the past year, with brands rethinking how to keep the buzz of catwalk shows online.

While many are optimistic of a return to the events usually attended by buyers, editors and celebrities, digital presentations - which have opened up fashion week to a wider audience - are likely to stay on.

“Digital first is absolutely something that we will continue to see,” British Fashion Council Chief Executive Caroline Rush told Reuters.

While streaming shows is nothing new, the pandemic has accelerated a shift in an industry that in recent years turned to social media to target younger spenders.
Some labels, including Gucci and Tommy Hilfiger, sat out fashion week this season. Versace is presenting its collection after its usual showcase, Milan Fashion Week, ends.

“We will see physical runway shows from these very large brands who can afford to put on multimillion dollar entertainment events. But they may not be during the traditional fashion week and they may have audiences that are primarily made up of customers,” Lauren Sherman, chief correspondent for The Business of Fashion, said.

“There’s been a real shift in the balance of power that was already happening ... But now there’s proof of concept that if you want to ignore fashion week, it’s probably not going to hurt your bottom line.”

Foregoing the usual expensive catwalk events, most brands streamed pre-recorded videos on a fashion week platform.

On show this season were plenty of bright colours to lift moods in an industry that saw stores, factories and studios shut in the pandemic.

“A large part of fashion week outside of the shows was the community getting... together and feed(ing) off of that creativity and so, with that lacking, it’s not the same,” designer Rebecca Minkoff, one of the few to hold a live presentation in New York, said.

“But for those who are able to be creative and innovative, now is the time to figure out how you pivot and for those that do, I think there is great opportunity.”

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