Dior opens two Dioriviera pop-ups in Mykonos

By

Micaela JEUFFRAIN

Published
May 31, 2021

Dior has taken a trip to the heart of the Cyclades this summer, with double pop-up store openings in Mykonos this month.

 
The stores opened on May 19 and 28 respectively on the Island of the Winds. Their openings are timed before Dior’s much anticipated next cruise collection, which will be staged in Athens on June 17, a runway show certain to generate huge attention for the Paris brand in the Greek islands.
 
The island party paradise will now be even more complete thanks two these ephemeral boutiques devoted to the Dioriviera capsule designed by Maria Grazia Chiuri.

Opening the boutiques in two nerve centers of the Greek island, the house choose the center of Chora for a single-floor pop-up and Nammos for a two-floor summer shopping emporium.

 
Each summer since 2017, Dior’s artistic director, Maria Grazia Chiuri has enjoyed breezing into tony resorts with pop-ups. Dior’s outpost in Mykonos seems a dream destination for her delicate sailor-striped tops; Mitzah scarves; tote bags and J’Adior bracelets – all illustrating her Dioriviera concept.
 
Last year, Dior also opened three Dioriviera stores in Italy - Forte dei Marmi, Cortina d’Ampezzo and Capri, following a show by the house in Puglia.
 
Using the French marque’s savoir faire, toile de Jouy or Dior’s Oblique motif to honor ready-to-wear; leather goods ; shoes and accessories all illuminated with acidic colors, as Chiuri riffs on her fondness for '80s Fiorucci. Timeless summer essentials as well as decorative objects by Dior Maison will are displayed in stores, all part of the French’s brand’s summer escapism and celebration of art de vivre.