Drunk Elephant boosts visibility in France with Paris pop-up store
After visiting London, Singapore and New York, US cosmetics brand Drunk Elephant is set to arrive in Paris. On October 15 and 16, the brand will open its ‘House of Drunk’ pop-up store in the Pavillon Rive Gauche, at 6 rue Frédéric Sauton, not far from Notre-Dame.
Drunk Elephant will stage a Parisian event described as “immersive” inside a brightly coloured two-storey venue, a nod to the brand’s fun packaging style. On the agenda, product presentations, lessons on how to make skincare smoothies, and gifts for early-bird customers.
“I am delighted to introduce Parisian consumers and fans to the world of Drunk Elephant! House of Drunk visitors will be able to discover our unique philosophy and enjoy some fun moments with Drunk Elephant,” said Tiffany Masterson, who founded the brand in 2012.
The US clean beauty brand was acquired at the end of 2019 by Japanese cosmetics group Shiseido for an estimated $845 million (€768.8 million), and had until then been mainly present in the USA and Asia.
Drunk Elephant reached continental Europe in 2021, and has been commercialised in France since March 2021 exclusively at Sephora stores and on the selective perfumery retailer’s e-shop.
In 2019, Drunk Elephant generated an estimated revenue of approximately $100 million (over €90 million).
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