×
200
Fashion Jobs
H&M
Physical Compliance Specialist – Group Compliance, h&m Group
Permanent · Stockholm
H&M
Regional Transport Manager - Logistics Region North Europe
Permanent · Stockholm
H&M
Data Analyst - Digital Core Team Within Business Tech
Permanent · Stockholm
H&M
Data Specialist to Product Specification, Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner in Api & Event Integration Area, h&m Group
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Supply Chain
Permanent · Stockholm
H&M
Business Expert Competence Lead in Allocation Precision Within Business Tech
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Regional Data Privacy Manager - Region North
Permanent · Stockholm
H&M
Security Software Engineer With Warehouse Security Background
Permanent · Stockholm
H&M
Accounting Business Expert
Permanent · Stockholm
H&M
Strategic Buyer For Customer Packaging
Permanent · Stockholm
H&M
Solution Architect in Partner Connectivity Team Within Business Tech
Permanent · Stockholm
H&M
Business Analysts With Business Intelligence Competence to Group Expansion, h&m
Permanent · Stockholm
H&M
Product Owner to Fulfilment Center Operations
Permanent · Stockholm
H&M
Product Owner – Global Customer Analytics
Permanent · Stockholm
H&M
Technical Product Owner to Customer Engagement
Permanent · Stockholm
H&M
Product Owner to Finance, h&m Group
Permanent · Stockholm
H&M
Product Area Analyst - Customer Engagement (Customer Domain @Business Tech)
Permanent · Stockholm
H&M
Product Analyst to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Product Owner - Web Checkout Portfolio Brands
Permanent · Stockholm
H&M
Product Owner - Web Checkout
Permanent · Stockholm
Published
Jul 15, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Eddie Bauer introduces rental program

Published
Jul 15, 2021

American lifestyle and outdoor brand Eddie Bauer announced on Wednesday the launch of its first rental program with the aim to offer affordable technical apparel and gear to encourage more people to get outside. 

Eddie Bauer launches rental program. - Eddie Bauer


Now available at rentals.eddiebauer.com, items on offer range from technical rainwear and insulated parkas, to tents, sleeping bags, hikers and more, and can be rented for a fraction of the full retail price. The new initiative gives consumers across the contiguous United States the opportunity to try items before they commit to a large purchase, to secure quality gear for a "once-a-year" trip, or to try a new activity affordably. 

"Adventure should be self-prescribed. It looks different to everyone, and living your adventure can take many forms," said Damien Huang, Eddie Bauer CEO. 

"Through our first rental program, we hope to reach even more people, offering them the gear, apparel, and resources they need to get outside—whether it's a hike in their local state park or a backpacking trip they've been planning all year.”

Many retailers have been quick to embrace rental services. Most recently, Rebecca Minkoff debuted a new rental experience launched by B2B retail tech platform CaaStle, joining brands such as Banana Republic, Express, Destination Maternity, and Rebecca Taylor, to name a few who are powering subscription-based rental services in the U.S.

Similarly, outdoor brands including REI and Patagonia equally offer versions of rental programs or sell used products as a way to encourage sustainability, and to make the outdoors more inclusive and accessible to all communities. 

Eddie Bauer was purchased by Authentic Brands Group, and SPARC, back in May. As part of the acquisition, ABG now owns Eddie Bauer’s intellectual property, while the brand’s core operating business is a part of the SPARC portfolio of brands. 

Copyright © 2021 FashionNetwork.com All rights reserved.