Eden Park targets African airports

Since the 2015 Rugby World Cup, Eden Park has focused on setting up retail corners inside airports. The strategy seems to have convinced the French brand, inspired by sportswear-chic rugby culture.

Within the next few days, Eden Park will open a retail corner at the Félix Houphouët-Boigny airport in Abidjan, the Ivory Coast. The inauguration will be followed by half a dozen openings planned in the course of 2016 and 2017, in Dakar, Marrakesh, Lagos, Cairo, Alexandria and Nairobi.

They are part of Eden Park's international development strategy. The label has also recently opened a 75 m2 store in the brand-new City Walk shopping mall in Dubai. It is an upmarket mall that will soon host also a branch of French department store BHV Marais.

Eden Park already enjoyed a presence in Dubai,within the Dubai Mall, and with the new opening it will strengthen its premium sportswear positioning in this market. In recent months Eden Park has also set up shop in Rabat, Morocco, opening an 80 m2 store, as well as in Setif and Oran in Algeria, and in St Denis, on the island of Réunion, where an 80 m2 store was opened on 3rd June.

Eden Park was founded in 1987 and claims a presence in 34 countries through 536 stores.

Eden Park targets African airports

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