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European market drives Havaianas sales in second quarter, 2021
Brazilian footwear group Alpargatas, owner of the Havaianas brand, posted a turnover of 1.095 billion reals ($203 million) for the second quarter of 2021, representing a 71% year-on-year increase. Although the group’s figures benefitted from a favourable comparison due to the fact that the world was going through the worst of the coronavirus pandemic a year ago, a strong performance by Havaianas also contributed to this increase. In fact, during this time period, Havaianas, a brand known for its flip-flops, reinforced its international expansion, its digital component, and its product offering.
“We continue to see strong global demand for the brand, which, in line with casual fashion trends, has been prioritising comfort and the migration of users in search of digital experiences,” said Beto Funari, president of Alpargatas, in a press release. “These trends have strengthened Havaianas globally.”
Havaianas reportedly doubled its new income and EBITDA (earnings before interest, tax, depreciation, and amortisation) in the second quarter of 2021 compared to its average performance over the past 10 years. The brand reported sales of 516 million reals over the time period, representing growth of 63%.
Havaianas notably saw its European sales grow by 41% with business volume growth of 38%. Online sales totalled 220 million reals, which is three times the growth seen in the second quarter of 2020. Online now represents 20% of the brand’s total sales and 38% of its international sales.
Alpargatas’ EBITDA for the period totalled 222 million reals, up 56% compared to the same time period a year ago. Havaianas’ EBITDA margin reached 30% during the period which is around a 9% increase compared to the second quarter of 2020.
Alpargatas’ operating profit reached 637 million reals, 34.15 million reals more than a year ago. “We are still well-positioned and confident in the recovery of trade and services,” said Funari.
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