Farfetch links with international labels for Ramadan

By

Sandra Halliday

Published
Mar 9, 2021

With Ramadan that begins next month set to remain a key shopping season, despite the pandemic, Farfetch has just launched a new Ramadan and Eid campaign. It focuses on the exclusive capsule collections it’s offering from 30 Middle Eastern and international designers.

The campaign focuses on the exclusives angle with powerful imagery of the luxe pieces that are targeting one of the most affluent segments of the luxury market.

The offer itself includes more than 200 modest fashion styles that can be found only on the website. The company said the inspiration behind the capsules is “comfort and elegance, giving customers the freedom to be creative in making pieces work for them”.

Included are caftans and modest evening dresses, as well as luxe loungewear, among other categories.

Designers taking part include Annoushka, AS29, Astley Clarke, Bambah, Baruni, Carolina Herrera, Chopard, David Morris, David Yurman, Dion Lee, Dolce & Gabbana, Elle B Zhou, Golden Goose Kids, J.W. Anderson, Karl Lagerfeld, Marchesa, Nicholas Kirkwood, Off-White, Oscar de La Renta, Pinko, Proenza Schouler, Pucci, Rasario, Sandra Mansour, Sem Sem, Shatha Essa, Stella McCartney Kids, Taller Marmo, Tory Burch, and Yoko London.

Farfetch’s Middle East MD Edward Sabbagh said the company wanted to “ensure we could deliver a take on modesty with an ‘Only on Farfetch’ angle by working with a variety of global and local brands across core categories that we know to be in demand during the period”.

He added that the e-tailer aims to “curate the customer journey to their needs and keep exclusive options fresh and unique. We listen, we study the customers shopping trends and we react to it in what we believe to be the best fusion of supply and culture.”