Fenty to launch temporary residency at Galeries Lafayette Champs-Elysées
today Sep 19, 2019
Rihanna's luxury fashion label Fenty has announced it will take over Galeries Lafayette Champs-Élysées in Paris from September 23 through October 12, kicking off in conjunction with the start of Paris Fashion Week.
Accessible through the Avenue des Champs-Élysées, the residency will turn the atrium and first floor of the former 1930s bank building into an immersive Fenty world, decorated with the brand’s signature ‘Fenty blue’ shade and decorative lucite accents.
According to a press release, visiting shoppers will find the brand’s signature pieces, including the denim corset dress and white poplin tee, assorted pieces from Fenty’s developing wardrobe and newly-debuted items from the brand’s ‘Release 9-19.’
On the Galeries Lafayette Champs-Élysées’ first floor, shoppers will find a range of the brand’s footwear styles, including new versions of Fenty’s first-ever boot, the T-Heel.
Fenty said the pop-up “reflects the maison’s disruptive approach to retail and the new energy of the Champs-Élysées.”
In addition to the physical pop-up, Fenty’s temporary residency at Galeries Lafayette Champs-Élysées will be available on fenty.com.
Launched in partnership with LVMH in May of 2019, Fenty made a temporary appearance in Paris later that same month with the opening of a pop-up located in the French fashion capital. Across the ocean, the brand made its U.S. retail debut at The Webster in June.
Fenty is currently available via its e-commerce site in 14 countries, including in the United States and throughout Europe, with future launches planned in Asia this year.
The luxury label joins the pop-star and entrepreneur's other massively successful ventures launched in partnership with various arms of LVMH, lingerie brand Savage x Fenty and Fenty Beauty.
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