×
62
Fashion Jobs
RITUALS
Area Manager, Syd
Permanent · Stockholm
H&M
SEO Specialist Global Media Team - h&m Marketing & Communication
Permanent · Stockholm
H&M
Product Compliance Specialist Within Physical Properties
Permanent · Stockholm
H&M
Product Labelling Specialist, Global Product Compliance Department
Permanent · Stockholm
H&M
Business Controller to Assortment
Permanent · Stockholm
H&M
Product Compliance Coordinator For Cosmetic And Chemical External Branded Products
Permanent · Stockholm
H&M
Buying Student Placement Fall 2020
Permanent · Stockholm
H&M
Art Buyer | h&m Studios
Permanent · Stockholm
H&M
HR Specialist h&m - Health And Work Environment
Permanent · Eskilstuna
H&M
HR Generalist h&m
Permanent · Eskilstuna
H&M
Head of Compensation & Benefits at h&m Group
Permanent · Stockholm
H&M
Responsible ai Specialist
Permanent · Stockholm
HOLLISTER CO
Assistant Manager (Manager in Training) - Hollister Gallerian - Full Time
Permanent · STOCKHOLM
H&M
Fashion or Print Design Internship 2020 – 21 (For 2020 Graduates Only)
Internship · Stockholm
H&M
Content Responsible h&m Backstage For h&m Marketing & Communications
Internship · Stockholm
HOLLISTER CO
Assistant Manager (Manager in Training) - Hollister Emporia - Full Time
Permanent · MALMÖ
H&M
Integration Solution Lead
Permanent · STOCKHOLM
H&M
Customer Service Agent - Finnish
Permanent · Borås
H&M
External Brand Coordinator
Permanent · Stockholm
H&M
External Brand Expansion Coordinator
Permanent · Stockholm
H&M
Print Design Assistant - h&m Home
Permanent · Stockholm
H&M
Product Designer - h&m Home - 6 Months Fixed Term Contract With The Possibility of Prolongation - From February 2020
Fixed-term · Stockholm

Ferrari strikes licensed apparel deal with Giorgio Armani group

By
Ansa
Translated by
Nicola Mira
Published
today Nov 5, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Italian supercar manufacturer Ferrari has inked a deal with the Giorgio Armani group. “We aim to diversify our brand by extending into apparel and entertainment,” said Ferrari’s CEO Louis Camilleri in a conference call on the automobile group’s quarterly results (Ferrari closed the quarter with a net revenue of €915 million and a net profit of €169 million).



“The deal with Armani is a long-term one, and through it we want to raise the quality of our entire range and focus on made-in-Italy products,” added Camilleri.

Ferrari’s brand extension plan focuses on three areas: a curated selection of apparel and accessories, also through the deal with Armani; entertainment for the younger generations, leveraging Ferrari’s motor-racing DNA via theme parks and driving simulators; and a series of exclusive products and services for Ferrari car owners.

Camilleri said that the theme-park licence business, which operates venues in Barcelona and Abu Dhabi, is likely to expand, and revealed that Ferrari will open a restaurant with Michelin-starred chef Massimo Bottura in Maranello, home to the Ferrari factory.

“The market value of Ferrari-branded products is currently in the region of €800 million,” said Camilleri, who announced a halving of the existing licence agreements, regarded as too many, and a 30% cut in product categories. “We expect to generate 10% of total profits within the next 7 to 10 years from our brand extensions, aiming to boost the overall quality of the range,” added Camilleri.

Copyright © 2019 ANSA. All rights reserved.