FitFlop adds commercial chief from Ugg

Wellness footwear brand FitFlop has has made a third senior hire under CEO Gianni Georgiades’ leadership, naming a new Chief Commercial Officer.

David Schuttenkopf joins in May and has been tasked with “driving FitFlop’s omnichannel strategy, leading all consumer touch points; digital, wholesale and distributor channels, as well as the rollout of future retail stores globally”.

Schuttenkopf has a “progressive” career history with 20+ years managing and leading sales in Europe and America, and “a strong focus on online and omni trading”.

He was most recently Senior Director of Sales at Deckers Brands and was responsible for the commercial activities of the giant Ugg label across 49 countries.

FitFlop said he’s “vastly experienced in creating and building strategies for a number of geographies and distribution channels and has a proven track record of driving profitable growth and leading multinational, diverse teams”.

His arrival comes after COO Gordon Knox and CTO Sal Usmani joined the firm “to drive the business forward and strengthen the senior team as the brand strives to become the world’s biggest wellness footwear brand”.

CEO Georgiades called this a “transformative chapter in our brand history”.

FitFlop adds commercial chief from Ugg

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