Fred Segal opens in Seoul

Iconic California retailer Fred Segal is bringing its Los Angeles culture to South Korea with a new store opening.

As part of a partnership with Hanwha Group to expand stores internationally, the retailer has opened a flagship store in Seoul at the Galleria Luxury Hall, one of the world’s most prestigious shopping centres and department stores.

The store is home to an outside deck with seating and a fun Fred Segal mural. Brands include DrX, Camp High, Paisa Boys, HomeGrown, A.W.A.K.E. Mode, Collina Strada Sleeper, Maryam Nassir Zadeh and many more.

Fred Segal has leaned into a retail expansion strategy for several years. As a pioneer of the shop-in-shop concept, the brand’s stores have popped up around the world with stores currently operating in Taipei and Bern, Switzerland.

Brand licensing company, Global Icons, purchased the Fred Segal brand in 2019 and has closed a number of the chain’s international locations. Still, it recently revealed plans to open new Fred Segal flagship in Las Vegas, furthering expansion plans, with two freestanding stores expected to open in Sin City this summer.

The designer and founder of the iconic Los Angeles-based fashion store chain that bears his name, passed away at the age of 87 earlier this year, due to complications related to a stroke.

Fred Segal opens in Seoul

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