×
359
Fashion Jobs
H&M
HR Business Partner to h&m Group Supply Chain
Permanent · Stockholm
H&M
Business Expert Competence Lead in Allocation Precision Within Business Tech
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Regional Data Privacy Manager - Region North
Permanent · Stockholm
H&M
Security Software Engineer With Warehouse Security Background
Permanent · Stockholm
H&M
Accounting Business Expert
Permanent · Stockholm
H&M
Strategic Buyer For Customer Packaging
Permanent · Stockholm
H&M
Solution Architect in Partner Connectivity Team Within Business Tech
Permanent · Stockholm
H&M
Business Analysts With Business Intelligence Competence to Group Expansion, h&m
Permanent · Stockholm
H&M
Product Owner to Fulfilment Center Operations
Permanent · Stockholm
H&M
Product Owner – Global Customer Analytics
Permanent · Stockholm
H&M
Technical Product Owner to Customer Engagement
Permanent · Stockholm
H&M
Legal Counsel to Regulatory & Compliance
Permanent · Stockholm
H&M
Product Owner to Finance, h&m Group
Permanent · Stockholm
H&M
Technical Product Owner For Decoupling & Microservices
Permanent · Stockholm
H&M
Product Owner - ai Foundation, Customer ai
Permanent · Stockholm
H&M
Business Application Specialist
Permanent · Stockholm
H&M
Product Area Analyst - Customer Engagement (Customer Domain @Business Tech)
Permanent · Stockholm
H&M
Product Analyst to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Product Owner - Web Checkout Portfolio Brands
Permanent · Stockholm
H&M
Product Owner - Web Checkout
Permanent · Stockholm
H&M
Design Operations Manager, Brand Services
Permanent · Stockholm
Published
Mar 2, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Furla unveils 90th anniversary Metropolis bag collection

Published
Mar 2, 2017

The Italian leather goods manufacturer Furla is celebrating its 90th anniversary with a limited collection of its iconic Metropolis handbag. The bags are available in five different base colors with nine removable flaps “to narrate the story of a brand that began its journey in 1927 and since then has traveled, in women’s hands, across these ninety years,” describes a press release from Furla.
 

The Metropolis anniversary collection to celebrate Furla's 90th birthday. - Furla

 
Creative Director Fabio Fusi sampled from the music style of every decade of Furla’s 90 years as a luxury leathergood manufacturer. The handbags were unveiled during Milan Fashion Week in February with a flash mob performance in downtown Milan, complete with swing dancers and tuxedo-clad models. They wore Furla sneakers and carried the nine new Furla bags to kick of the Italian company’s birthday celebration.
 
Each of the anniversary Metropolis bags invokes a musical theme of the decade, starting with the 1920s, the era of the Charleston and Art Déco. "Every decade in the history of Furla was reinterpreted in a creative and playful aesthetic," explains Fusi. The 1930s bag pays tribute to the Jazz Era, the 1950s bag celebrates Rock 'n Roll. Disco, Beat, Punk and Hip-Hop all take their turns, with the final bag for the aughts honoring not music, but rather the age of technology. 



The Furla flashmob during Milan Fashion Week in February 2017. - Furla


“The approach to the design and development of a collection has changed a lot. We now tend to think of individual pieces rather than the whole range,” said Fabio Fusi, explaining the changes at Furla since he took over the creative reins of the leather goods manufacturers in 2010.

Furla is sold in nearly 1,000 stores, including 400 stores of its own. The Metropolis 90th Anniversary collection will be available May 2017 in stores and online.

Copyright © 2021 FashionNetwork.com All rights reserved.