Giambattista Valli opens Printemps pop-up corner for bridal wear line
Time is of the essence for Giambattista Valli. After unveiling his haute couture collection in Paris in January, and before showing his women’s ready-to-wear in March, the Italian designer, who founded his eponymous label in Paris in 2005, will open a pop-up corner dedicated to the “Love” bridal wear collection at Parisian department store Printemps in early February.
The pop-up corner will be open from February 1 to March 31 on the sixth floor of the famous Parisian department store, located at 64 boulevard Haussmann. The corner will be part of the occasion wear section, featuring products by labels and designers specialised in wedding dresses.
Giambattista Valli will present his second “Love” collection, a line of wedding dresses and accessories (including shoes and handbags) first launched in September 2021. The new “Love” collection was dropped at the end of May via a series of private event sales staged worldwide in partnership with select luxury retailers.
It consists of 15 looks, ranging from vestal-style dresses in draped muslin to ruffled mermaid gowns in silk and organza. In addition, the collection includes six timeless looks created for the “Love” line's original launch, as well as accessories such as pearl and crystal-encrusted clutch bags, and shoes in silk duchess satin decorated with tulle ruffles.
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