Glossier announces 'Glossiwear' clothing

By

Gabriella Lacombe

Published
Jul 15, 2019

Cult skincare brand Glossier has entered yet another new category with the launch of Glossiwear. 

The Glossier clothing was unveiled in an Instagram post from the company, which showed a model wearing a hoodie in the brand’s signature pink color.

“Limited edition GlossiWEAR coming Wednesday July 17th!” the company wrote in the caption. “Made just for you. Sign up @ Glossier.com/glossiwear to be first to know when it’s here.”

The Glossiwear reveal marks the latest category launch for the billion-dollar company, which was launched in 2014. Founded by Emily Weiss on the back of Weiss's beauty blog, 'Into the Gloss', Glossier’s millennial-focused, direct-to-consumer model has amassed a cult following, with the brand’s current Instagram follower count amounting to 2.1 million.

Earlier this year, the company was valued at $1.2 billion following the announcement that its business exceeded $100 million for 2018, with annual revenues more than doubling. A testament to its brand power, the company was among the first to be featured on Instagram’s @shop page, launched in May.
 
Currently, Glossier offers a range of skincare products, a core range of cosmetics like mascara, Boy Brow, cream blush and lip gloss and a fragrance, in addition to its more colorful line of cosmetics, Glossier Play.