Goat launches digital shopping event

LA-based digital-first fashion marketplace Goat Group launched on Monday a new week-long digital shopping event that brings together the entities that best reflect the state of style in 2021.

Dubbed 'Fall Exhibit', running now until Sunday, September 19, the first exhibit showcases exclusive products ranging from vintage and archival apparel to jewelry and more.

The 1-of-1 pieces, exclusively available to Goat’s community, include items from the personal collections of artists, such as A$AP Nast, Ama Lou and Soo Joo Park, as well as archival luxury and cultural artifacts from vintage specialists, such as Horror Vacuo, Middleman, Tried and True Co., Tyranny + Mutation and Earthling VIP.

"It's evident that fashion is circular as we often see vintage staples paired with new pieces," said Sen Sugano, chief brand officer of Goat Group.

"We're thrilled to launch this unique digital exhibit and shopping event with notable creatives and boutiques who bring diverse perspectives in style. These exclusive products affirm our belief in circularity as they continue to shape a global narrative that makes style more inspiring, meaningful and sustainable than ever.”

As part of the initiative, a portion of the proceeds will benefit Color Compton, an organization working with youth of color in Compton to help them succeed in creative industries.

First launched in 2015, Goat has become a leading sneaker marketplace and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Today, it delivers products to over 30 million members across 170 countries.

Most recently, in June, the company closed a $195 million Series F funding round, more than doubling its valuation from $1.8 billion to $3.7 billion, as the company sets its sights on further international expansion.

Goat launches digital shopping event

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